Google Remarketing Services

Google Remarketing gives you the opportunity to show targeted ads to users that have previously visited your website. These campaigns allow you to reach potential and existing across a broad number of channels across the Google Display Network (GDN).

Unlike PPC, where your ads only appear on Google’s search engine results, Google’s remarketing services cover video ads on YouTube, banner ads on other websites, email marketing, and more. This provides you with multiple opportunities to stay top-of-mind with your target audience online, using tailored offers and ads that encourage them to convert.

Google AdWords Remarketing is, hands down, one of the most effective ways to grow your business online. This is because most people that visit your website for the first time are likely to be shopping around without any intent to convert straight away. They might convert a week from now, two weeks from now, or even a month from now. However, by that point, they might not remember who your brand is, what you offer, or why you have the edge on your competitors.

Now, imagine being able to pinpoint every single person who comes to your website, then showcase your product or service to them at the exact moment when they’re ready to buy. That’s what remarketing allows you to do: reach an already engaged audience with the exact product or service they are interested in, at the perfect time.

On top of that, the Google Display Network allows you to tap into advertising opportunities on over 2 million channels. You get large-scale reach, plus you can choose the format that best suits your product or service.

Not convinced yet? At AdVisible, we’ve helped thousands of businesses get results from remarketing in Sydney. Take a look at our case studies from happy clients here.

We’ve been offering Google Adwords and Remarketing services for years, so we know a thing or two about what gets results. The key to nailing Google Remarketing is to set up the right targeting, so you’re reaching engaged customers that are already aware of your brand. Once that’s done, it’s all about running the ads, testing, learning, and optimising using the data. You might find that your audience converts better during the evening or on weekends, or that email retargeting is more effective than YouTube. When you have this information at your fingertips, you can tweak your campaigns for conversions and ROI.

Creative is also extremely important when it comes to remarketing. There’s no use targeting your audience with a ho-hum ad that blends into the background of a website.You need eye-catching ads that pique interest, speak to your audience, and remind them of why you’re the best in the business.

At AdVisible, we have a proven four-stage process to ensure you get results from your Google Remarketing campaign. Learn more about our process here.

It’s no understatement to say that there are a lot of moving parts when it comes to running a remarketing campaign. For this reason, we see a lot of businesses try remarketing, only to give up because they didn’t get the results they had hoped for.

One of the biggest challenges brands run into Google Remarketing is targeting. To effectively remarket to your customers, you need to ensure that your segmentation and user lists are laser-focused, and you serve up the right messaging to these lists. An ad for a visitor who got all the way through to the checkout page shouldn’t be the same as an ad for a user who only visited your homepage and left. It’s all about considering the customer journey, creating remarketing lists based on that, and then running campaigns — not the other way around.

Another common challenge we see is a lack of measurement and optimisation. You need to do more than just look at your results. You need to analyse them, understand how they play into your broader business objectives, and extract key learnings to improve your campaigns.

We understand that AdWords remarketing can feel complicated and daunting, which is why we’re here to help. Our remarketing experts work with you to set up your retargeting lists, design beautiful ad creative, and optimise your ads for clicks and conversions. Get started with a free audit today.

It depends on a number of factors, from your brand to your products and services, customer journey, targeting, and ad frequency. However, the first thing you need to do is to tag enough customers to set up a campaign.

You need a large enough audience base in order to leverage Google’s remarketing services. This can take anywhere from a few days to weeks, depending on the amount of traffic you typically get to your website. After this, you need to serve up your ads to your customers, measure the results, and tweak your targeting. The process from the initial set-up to an optimised campaign could take anywhere from 30 to 90 days, depending on your traffic and the typical path to purchase.

Even when your ads start performing at a level you’re happy with, the process doesn’t stop there. There are always opportunities to tweak and fine-tune your ads to get a higher return on ad spend, lower cost-per-click, or better conversion rate.

The bottom line is this: remarketing does require time to set up, but trust us — the results are worth it.

Like other Google Ads services, remarketing can cost as much or as little as you’d like. This is because you can set a monthly budget for your campaigns, to ensure your ad spend doesn’t blow way over your expectations.

Here’s some more good news: Because Google remarketing is a form of performance marketing, you only pay when a user clicks your ad. This means you get exposure for free, and only pay for traffic to your website.

How about cost-per-click? When it comes down to CPC, this can vary based on your industry, your audience, and your ad creative. However, as a ballpark, we generally see a client’s CPC range from 0.10c and $1.00.

Because you’re marketing to engaged users, your provider needs to understand your business, your goals, your website, and your customer journey. The right provider will also take time to sit down with you and explain the strategy, then report with 100% transparency on your campaigns.

It’s also important to work with a provider who is focused on results and optimisation. After all, you are investing your ad spend into the platform, so your agency should work hard to ensure you get the best bang for your buck.

Finally, make sure your agency partner can back up their claims. If you’re working with a Google Remarketing agency, it’s important to select one that’s a Google Premier Partner (like AdVisible). This qualification proves that the team is across all of Google’s best practices, and has a solid track record in delivering results for clients. It also helps to request some examples of previous work from clients, so you have tangible proof of what the agency has achieved.

If you’re looking to work with a remarketing agency, we’re the cream of the crop. Our experienced team of analysts are wholly committed to ensuring you get the results you deserve. We’ve helped thousands of businesses achieve amazing results using remarketing services — have a look at some of our happy clients here.

Simple. We have the expertise, qualifications, and a proven track record of delivering results. For over a decade, we’ve been helping brands harness the power of Google AdWords, remarketing, and more, in order to achieve incredible growth and get the outcomes they’ve always dreamed of. Our passionate team have worked with a number of brands, from household names to local businesses and start-ups, and understand what it takes to see results from your remarketing campaigns.

Most importantly, we’re your business partners. We’re in it for the long run and work hard to ensure that your ad spend is helping you to achieve your broader objectives. Every member of our team is invested in your success. After all, when you win, we win.

Ready to get started? Get in touch with us today to find out how we help you grow your business with the power of remarketing.