How Forcast rose above some of Australia's leading fashion retailers within 30 days
- 0 Increase in Overall Revenue
- 0 Increase in ROAS
- 0 Increase in Transactions

Project Overview
With over 50 stores across the country, Forcast has provided Australia’s working women with sophisticated yet trending work-to-date-wear and timeless chic essentials.
As a renowned brand, Forcast’s boutiques already saw a lot of foot traffic. But with its lacklustre online presence, there was a clear opportunity to draw in more engagement through their website from their growing 25+ female target audience.

Our Proposal
Much of Forcast’s previous marketing strategy was focused on branded keywords. Our SEO and Google Ad strategy was to switch the focus to generic high- search- volume keywords so that the brand could better acquire or keep new customers, instead of just those searching for ‘Forcast’.
Objectives
- Drive qualified traffic to their website using Google Ads and SEO
- Reach their target audience online and generate more sales
- Improve brand awareness in the highly competitive women’s apparel space
- Create a stronger Google Shopping foundation

Strategy & Awareness
Our audit found Forcast was wasting ad spend with a weak online presence and an ad strategy that was not converting. We found;
- Improper use of location ad targeting
- Duplicated shopping product groups across different shopping campaigns
- Lack of new audience targeting
- Insufficient text ads and responsive search ads in some categories

Our Approach
High Volume Search KeywordsWe flipped the focus from branded navigational keywords targeting ‘Forcast’, onto keywords around their best-selling products. This;
- Increased overall traffic to the website & brand awareness
- Drove up conversions
This helped Forcast showcase products to make sales boom!
We flipped the focus from branded navigational keywords targeting ‘Forcast’, onto keywords around their best-selling products. This;
- Increased overall traffic to the website & brand awareness
- Drove up conversions
This helped Forcast showcase products to make sales boom!

Keyword-Negating StrategyForcast’s previous Google Ad spend wasn’t efficient at getting them a great rate of return. We;
- We plugged in negative keywords to tune out irrelevant searches
- Reduced Google Ad Spend (CPA)
As a result, Forcast got quality leads way more likely to convert!
Forcast’s previous Google Ad spend wasn’t efficient at getting them a great rate of return. We;
- We plugged in negative keywords to tune out irrelevant searches
- Reduced Google Ad Spend (CPA)
As a result, Forcast got quality leads way more likely to convert!

New Audience TargetingWe discovered much of the previous Google Ads (PPC) strategy was targeted towards traffic that would come already come through organically. Our experts;
- Performed keyword research to bid on more profitable searchers
- Monitored the campaign to increase reach
This helped ad spend go further, letting their base grow!
We discovered much of the previous Google Ads (PPC) strategy was targeted towards traffic that would come already come through organically. Our experts;
- Performed keyword research to bid on more profitable searchers
- Monitored the campaign to increase reach
This helped ad spend go further, letting their base grow!

Search Engine Optimised Category PagesWe wanted to make Forcast’s website stronger to better organically compete with the highly competitive women’s clothing industry;
- Organically boost all pages across Forcast’s categories with best SEO practices
The result was huge! Forcast got 7 high volume keywords ranked number 1 on Google in one month!
We wanted to make Forcast’s website stronger to better organically compete with the highly competitive women’s clothing industry;
- Organically boost all pages across Forcast’s categories with best SEO practices
The result was huge! Forcast got 7 high volume keywords ranked number 1 on Google in one month!

Results So Far
How Forcast rose above some of Australia's leading fashion retailers within 30 days
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