Google Display Ads Services

Google Display is a highly intelligent and highly useful online advertising platform, and it’s almost impossible that you haven’t been on the receiving end of its services many times already.

It’s easiest to explain with an example. Imagine that lately you’ve started thinking about investing in a barista-style coffee machine at home. You run a quick Google search and check out a few brands, then stop looking. Then, when you check your apps, sign into your email, catch up on the news, or go practically anywhere on the web – there are ads for coffee machines everywhere.

This is no coincidence. It’s Google Display advertising, and it’s an effective way to capture audiences that are either already in the market for your products or services, or are within your target market. That’s because Google has agreements with millions of websites around the world — many of them major companies — to show users advertisements. In fact, Google Display currently reaches more than 90% of the internet. That’s a lot of internet.

As a marketer this means that you can target a particular market a number of ways, such as:

• Those who have already been to your website (this is your remarketing audience)
• Those who have searched for products/services in your category (this is your in-market audience)
• People who have a general interest (this is your affinity audience)
• Those who are in your target market
• Those who have visited particular websites

Keep in mind, these ads are always visual, and they always appear on websites around the web — display ads are different to search ads, which are the ones that pop in within the actual Google search results.

Investing in Google Display is an excellent way to grow any business, regardless of whether you’re a new startup or an established industry player.

Firstly, one of the best reasons to use AdWords display marketing is to increase your brand awareness. This platform will help you to get your branding in front of your ideal audiences, so even if they’re not looking to make a purchase right now, they’ll be at least familiar with your brand when they do. And the beauty of it is, this is true even if they don’t click on your ads right now – they’ll still see them (although click-throughs are always the goal!).

Aside from the all-important brand awareness, Google Display marketing can increase sales and conversions. You’ve probably even done it yourself – considered a product, clicked away, then came back to it at a later date after seeing regular ads for it.

When you’re doing it right, AdWords display marketing can genuinely light a rocket under your business growth.

No two businesses are the same, so there certainly are different ‘best approaches’ for each one, depending on the business, market, and goals. That said, there are a couple ‘best practices’ that tend to provide great results in any scenario.

The first is to segment and target. You might be targeting a collection of audiences, such as those who have been to your website, those who have searched for the types of products or services you sell, and those who simply fit into your target market. You need to separate these audiences into different segments in order to approach them individually — your messaging and tone will be different for the customer who has already visited your website to that of someone who has never heard of your brand but is in your target market.

You should also keep an eye on your frequency — this is the number of times people are seeing your ads. While some repetition is certainly good, audiences can eventually become a bit blind to an ad they see all the time (much like you do when watching TV). By keeping an eye on your frequency and other metrics such as click-throughs and conversions, you can set caps on how often Google pushes your ads in order to avoid wasting your investment.

This is where an agency partner can help. When you work with a dedicated Google Display advertising agency like AdVisible, we recommend the best approach for your business based on our extensive skills and experience.

Google Display is a unique advertising platform, and comes with its own challenges.

One of the biggest is staying on top of your placements. Placements are simply where your ads end up, and this can mean websites, YouTube, Facebook, and even apps. When you set up your Google Display settings, you can specify where you would and wouldn’t like your ads to appear, but it’s important to keep checking back and ensuring they’re not showing up anywhere that won’t benefit your brand.

Another issue is that of banner blindness. If your audience starts seeing your ad too often, they might become immune to it, and essentially not even register it anymore. You can avoid this issue by keeping an eye on your frequency (how often audiences see your ads) as well as your click-throughs and conversions, and capping your ads before blindness can set in.

Google Display is no easy feat, but a savvy Google Display advertising agency (such as AdVisible) is familiar with the challenges, and knows how to overcome them and manage them. Get in touch with us today to sidestep the challenges and skyrocket your results.

Like most marketing strategies involving Google, you can’t expect results to happen overnight. While you can start generating clicks and impressions from day one, it takes time to optimise your campaigns for conversions and ROI.

Typically, you might start to see a trend in results after about one to three months. This can vary a lot depending on your business, your current brand position, your competition and industry, and what kind of goal you’re aiming for.

Even after three months, the best display advertising services will take the results and finetune the strategy to continue to improve conversion rates and ROI.

There are two costs involved with Google Display: the cost of using Google’s display advertising platform, and the cost of hiring a Google Display ad agency.

In the first case, Google Display ads are sold on an auction basis, which means they are higher when there’s a lot of competition. Generally speaking however, the cost-per-click boils down to around $0.15-$2, unless you’re targeting highly competitive terms — the most expensive sell for upwards of $50 per click. Keep in mind, you can add tight controls to your campaigns, ensuring you don’t overspend, or spend more than you’re comfortable with.

The second cost is that of AdWords Display management.While this is an extra cost on top of the actual clicks, it is a smart cost – a professional agency will take care of everything from strategy to implementation to monitoring and finetuning. And we’ll deliver regular reports to keep you updated on the progress as well.

Now, we’re not just saying this because our biggest focus as a brand is results…but we really do believe that it all comes down to getting results.

AdWords Display marketing offers countless opportunities for deep diving into data and extracting meaningful insights about every aspect of display ads. We love data, and we love exploring results and improving them to create the best returns possible for our clients. We believe that results — translation: returns and conversions and sales — are key, and we have plenty of examples of happy clients that have seen the efficacy of our campaigns first hand.

We also believe in transparency. This means that we keep you updated, rain or shine, about your campaigns. It’s easy to only share good news, but we prefer to share honest reports about how things are going. We work hard and usually have great news to share, but rest assured that we’ll report back on your results with 100% transparency no matter what — and we’ll also come to the table with a plan to improve your campaigns, regardless of the outcome.

At the end of the day, the right Google Display provider should be committed to results, transparent on the results, and have a proven track record of success. One of the best ways to ensure you’re working with a trusted partner is to look for the Google Premier Provider certification. This qualification recognises the best in the industry — the agencies that have achieved incredible results for clients time and time again, using Google best practices.

We’re a Google Premier Partner, and we have one obsession: your results. Leads and sales are our main focus for every client, and we drive hard to gain more sales, more leads, and more conversions in every case. Over our ten years in service, we’ve helped countless clients grow their business using Google Display. It’s what we’re passionate about and what we’re good at — and we want to put that to work for you.

Aside from results, we’re also unflinchingly honest. We think of ourselves as your business partner rather than some faceless provider, and a big part of that is treating you with respect and being straight with you.

Ready to learn more? Claim your free consultation to learn more about our services and how we can improve your bottom line through effective AdWords Display management.